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Aktuelle Projekte in Technologie- und Innovationsstrategie

How BMW Is Defusing the Demographic Time Bomb

The German car company BMW has redesigned its factory for—and with—older workers.
Because older workers tend to call in sick for longer periods and in general must work harder to maintain their output, bearing the full brunt of the demographic shift would threaten the plant's ability to execute BMW's strategy of enhancing competitiveness through technological leadership and productivity improvements. The redesign of BMW's factories to accommodate older workers and increase productivity.

Loch, C., Sting, F., Bauer, N., & Mauermann, H. (2010). How BMW Is Defusing the Demographic Time Bomb. Harvard Business Review 88(3), S. 99-102.

Finding the Profit in Fairness

Fairness in financial services is a hotbutton issue the world over. More and more voters, not just in the U.S., are convinced that the financial system benefits its institutions more than the consumers they serve. Even the microfinance industry - long a poster child for benevolent capitalism - has been called into question. As a result, bankers and other finance professionals in the U.S. and Western Europe are bracing themselves for waves of regulation, and the financial institutions of emerging markets like China and Brazil are likely to remain heavily regulated and insulated from competition for the foreseeable future. Underlying the strong appetite for regulation are the assumptions that it’s impossible for a bank to make money by being fair to its consumers and that fairness can be achieved only through legal and policy tools. These assumptions are false. Banking can be both fair and profitable - in fact, fairness can be a source of competitive advantage.

Loch, C., Sting, F., Huchzermeier, A., & Decker, C. (2012). Finding the Profit in Fairness. Harvard Business Review , Volume 90 - Issue 10, S. 111-115.